Reform Property
Buy • Renovate • Sell Off Market
Specialising in buyers advocacy, renovation-flip deals, and off-market property opportunities across Western Australia
About Us
Reform Property specialises in sourcing, acquiring, and transforming property opportunities across Western Australia. We focus on buyers advocacy, renovation-flip deals, value-add projects, and investment opportunities. Our mission is to make property investment simple, strategic, and profitable for our clients.
John Aksenoff
FOUNDER
John Aksenoff is the Founder of Reform Property, a purpose-driven property group built by active investors, for buyers and sellers who value clarity, strategy, and results.
As a seasoned property investor, John has personally bought, held, renovated, and sold residential property. This hands-on experience shapes Reform Property’s approach — every decision is grounded in real-world outcomes, not theory.
Our Services
Comprehensive property solutions tailored to your investment goals
Buyers Agency
Expert guidance through property search, evaluation, negotiation, and settlement.
Reno Flip Deals
Find undervalued properties perfect for renovation and value-add opportunities.
Airbnb Opportunities
Maximise your property earning potential with professional Airbnb management.
Why Choose Us?
- Expert local market knowledge across Western Australia
- Access to exclusive off-market property deals
- End-to-end support from search to settlement
- Proven track record in renovation and value-add projects
- Transparent pricing with no hidden fees
- Personalised service tailored to your goals
Case Studies
Case Study 1
- Purchase Price: $506,000
- Suburb: Yanchep
- Relocating: Owners relocating from Geraldton to Perth
Our clients were living over four hours away in Geraldton and planning a move to Perth. With a pre-approval deadline approaching, they were under pressure and repeatedly missing out on properties — many were already under offer by the time they could attend weekend home opens.
We stepped in to act on their behalf locally, shortlisting suitable properties, conducting inspections, and moving quickly when the right opportunity appeared. This allowed them to compete confidently in the Perth market without the stress of distance or time constraints.
We secured this fantastic North Coast home in Yanchep giving them a strong foothold in the Perth market and the certainty they needed to move forward with their relocation plans.
Another smooth purchase and another set of clients one step closer to their property goals.
Case Study 2
- Purchase Price: $445,000
- Suburb: Mandurah
- Relocating: First Home Buyer
- Current Rent: $620 per week
- Gross Rental Yield: 7.25%
Our client was eager to enter the property market but felt completely overwhelmed. Like many first home buyers, he was unsure how the process worked, worried about making a costly mistake, and concerned that buying a property might limit his ability to travel and enjoy his lifestyle.
He didn’t want to rush into the wrong decision — but he also didn’t want to miss the opportunity to get into the market.
We guided him step-by-step through the entire process — from understanding finance and market conditions to selecting a property that would suit both his lifestyle goals and long-term financial position.
The strategy was simple: purchase a well-located, high-demand property that would later become a strong rental if his plans changed.
Two years later, that exact strategy paid off.
Our client decided to travel — and instead of feeling financially tied down, he turned the property into an investment. Today it rents for $620 per week, delivering a strong 7.25% gross rental yield.
He got into the market with confidence, avoided costly mistakes, and now has an income-producing asset supporting his lifestyle instead of restricting it.
A perfect example of how the right first purchase can create flexibility, not stress.
Case Study 3
- Purchase Price: $892,000
- Suburb: Quinns Rocks
- Downsizing: Retired Downsizers
- Relocation: Owner Relocating from Brisbane to Perth
- Purchase Strategy: Subject to Sale
Our clients were a retired couple ready to downsize and relocate from Queensland to be closer to family in Perth. While excited about the move, they faced a complex situation — they needed to purchase in WA, but their funds were tied up in the sale of their interstate home.
On top of that, they were navigating an unfamiliar market from thousands of kilometres away, making inspections, negotiations, and timing extremely stressful.
We developed a clear plan to align the purchase with the sale of their Queensland property through a subject-to-sale strategy. This ensured they could secure the right home in Perth without overextending financially or taking unnecessary risks.
We handled local property sourcing, inspections, due diligence, and negotiations on their behalf — keeping them informed at every step so they could make confident decisions without needing to travel back and forth.
We secured a well-suited downsizer-friendly home in Perth that matched their lifestyle needs, location preferences, and budget. The timing worked smoothly alongside the sale of their Queensland property, allowing them to relocate with certainty and far less stress than trying to manage the process alone.
They’re now settled in Perth, closer to loved ones, and enjoying retirement in a home that better suits this next stage of life.
A great example of how the right strategy and support can turn a complex interstate move into a seamless transition.
Case Study 4
- Purchase Price: $424,000
- Suburb: East Perth
- Airbnb: Independent Airbnb Manager
- Zoning: Dual zoning with DA approval for short-stay use
- Average Nightly Rate: $350
- Outcome: High-performing, flexible asset delivering strong cash flow and excellent long-term upside
Our client, an experienced Airbnb manager, secured a rare dual‑zoned East Perth property for $424,000, complete with DA approval for short‑term accommodation already in place. This meant zero delays, zero red tape, and immediate income potential.
After a light styling and a few upgrades and strategic market positioning, the property is now achieving an impressive $350 average nightly rate on Airbnb. With East Perth’s strong demand from business travellers, event visitors, and holidaymakers, the property consistently outperforms traditional rental returns.
This case shows how the right approvals, location, and management strategy can turn a modestly priced property into a standout short‑term rental performer.
Case Study 5
- Unique Investment Success: Health Retreat & Short-stay Opportunity
- Suburb: Toodyay
- Client Goal: Create a Health Retreat & Short-term Accommodation Business
- Strategy: High-Performing Airbnb + Retreat-Ready Property
- Approval Status: First DA-Approved Airbnb in the Area
Our client came to us with a clear but ambitious vision — to purchase a property that could operate as a short-term accommodation business while also being suitable to host health and wellness retreats.
The challenge was finding a property that not only suited the retreat concept in terms of layout, setting, and atmosphere, but also had the right planning approvals to operate legally as a short-stay accommodation in an area where this is often difficult to achieve.
We sourced a property with strong potential and guided the acquisition with a strategy focused on both lifestyle functionality and commercial viability. A key part of the process was ensuring the property could achieve the necessary Development Approval (DA) to operate as an Airbnb.
The result? This became the first DA-approved Airbnb property in the local area, giving our client a significant competitive advantage over other short-term listings.
The property is now positioned to be a leading short-stay option in the region and is on track to become the top-performing listings locally. At the same time, the layout, setting, and design direction allow it to host health and wellness retreats, creating multiple income streams from one strategic purchase.
This project shows how the right property, paired with the right approvals and strategy, can create not just an investment — but a business and lifestyle opportunity.
(Photos to come the listing should be live in the next 2 weeks)